Do it Better with Productty
Partnering with early-stage SaaS companies, WordPress plugin developers, Shopify app builders, and small software teams to build, scale, and improve products—fast.
Who We Are
Our Mission
At Productty, we partner with early-stage SaaS companies, WordPress plugin developers, Shopify app builders, and small software teams to help them build, scale, and improve their products—fast.
Our Expertise
With deep hands-on experience from managing multi-vendor eCommerce platforms like Dokan, we know what it takes to move from feature chaos to customer-focused execution.
Our Approach
Whether you're validating a new MVP, prioritizing features, or stuck in a growth rut, Productty brings clarity, speed, and strategy to your product journey.
Who We Help
Bootstrapped SaaS Founders
Early-stage companies looking to validate ideas and build efficient MVPs.
WordPress Plugin Developers
WooCommerce extension builders needing product strategy and roadmapping.
Shopify App Creators
App developers seeking product-market fit and growth strategies.
Small Dev Teams
Technical teams without in-house product management expertise.
Let’s Turn Your Product Vision into a Growth Engine
You don’t need another consultant. You need a partner who builds with you.
Let Productty be the strategic edge behind your product’s success.
Let Productty be the strategic edge behind your product’s success.
Trusted Product Acceleration Partner
Productty specializes in guiding early-stage software businesses through the complexities of product development. We don't just advise; we become an integral part of your team, providing the strategic foresight and hands-on execution needed to transform your product vision into market reality.
We Know the Struggle Is Real
❌ No clear MVP scope or product roadmap
😕 UX and features that don’t excite or retain users
🧩 Still searching for that elusive product-market fit
📉 Go-to-market strategy feels like guesswork
⏳ Need expert product leadership—but not full-time overhead
In today’s fast-moving landscape, you can’t afford slow, bloated processes. That’s why our model is lean by design—giving you the speed, focus, and clarity you need to scale smarter.
Built for Founders Who Need Results
In the hyper-competitive world of software, speed and clarity are your biggest advantages. That’s why our approach is lean, collaborative, and execution-driven. We help you:
1
MVP Scoping & Roadmapping
Transform ideas into executable plans with clear feature prioritization.
2
UX & Feature Audits
Identify pain points and opportunities in existing products.
3
Product-Market Fit Coaching
Align your product with real customer needs and market demands.
4
Go-to-Market Strategy
Plan successful launches with maximum impact.
5
Interim/Fractional PM Support
Get experienced product leadership without the full-time commitment.
Service Package That Fits Your Needs
Whether you're validating a new MVP, prioritizing features, or stuck in a growth rut, Productty brings clarity, speed, and strategy to your product journey
MVP Clarity Sprint
1
Strategy Session
Deep dive into your product vision and business goals.
2
Lean MVP Scope
Feature breakdown focused on the core value proposition.
3
Prioritized Roadmap
3-12 month execution plan with clear milestones.
4
Ideal User Flow
Basic wireframes or flowcharts of the user journey.
For: SaaS founders, plugin/app creators before development starts
UX Audit & Improvement Plan
Full UX Walkthrough
Comprehensive review of your SaaS/web app/plugin experience.
Pain Points & Quick Fixes
Identify immediate opportunities for improvement.
UX Improvement Roadmap
Prioritized plan for enhancing user experience.
Annotated Video Explanation
Detailed Loom walkthrough of findings and recommendations.
For: Founders with low engagement/conversion after launch
Product Growth Strategy
Strategy Session
Interactive one-on-one strategy session focused on your specific challenges.
Growth Bottleneck Diagnosis
Identify what's holding back your product's growth.
Suggested Experiments
Growth loops, retention tactics, and upsell opportunities.
Follow-up Summary
Detailed document with actionable next steps.
For: Teams stuck with growth or flat user metrics
Why Choose Productty?
Proven Experience
10+ years of real-world product leadership, including success with Dokan multi-vendor platform.
Lean Execution
Focused on speed and clarity, not bloated processes or unnecessary overhead.
Specialized Focus
Built specifically for early-stage and indie teams in the SaaS and eCommerce space.
"Lean product management can transform plugin businesses by reducing complexity and increasing velocity — without bloating the roadmap."
We Build Products That Actually Grow
Product Management for SaaS, WordPress, and Shopify teams—without hiring full-time
Case Study:
Scaling Dokan—A Multi-Vendor Marketplace Platform
From Feature Chaos to Customer-Focused Execution: How Lean Product Management Transformed a Leading eCommerce Platform.
This case study highlights direct impact on a prominent multi-vendor platform, showcasing our ability to drive significant product improvements and business growth through strategic product management.
The Dokan Challenge: Overcoming Feature Bloat and Driving Adoption
Dokan, a leading multi-vendor eCommerce platform built for WooCommerce, faced significant product challenges despite its strong market presence. The core issues centered on product clarity and user experience, hindering its potential for wider adoption and sustained growth.
Reducing Feature Bloat
The platform had accumulated a wide array of features over time, leading to complexity and an overwhelming user experience, particularly for new vendors. This made it difficult for users to find core functionalities and understand the product's true value.
Improving User Onboarding
New vendor onboarding was a significant bottleneck. Many non-technical store owners struggled with the initial setup and configuration, leading to high drop-off rates before they could fully utilize the platform's capabilities.
Increasing Adoption for Non-Technical Users
Dokan's target audience included many small business owners who lacked deep technical expertise. The platform's complexity alienated this crucial segment, limiting its market penetration and growth potential.
These challenges were to highlight the critical need for a more focused and user-centric product strategy to streamline development, enhance user experience, and ultimately accelerate growth.
Our Strategic Approach at Dokan
Our engagement was characterized by a lean, data-driven approach, focusing on actionable insights and collaborative execution. We integrated seamlessly with the existing team to drive meaningful change.
Deep User & Competitor Analysis
Initiated comprehensive user interviews to understand pain points and conducted competitor analysis to identify market opportunities and best practices.
Impact-Priority Roadmap
Developed a product roadmap that prioritized features based on their potential impact on key business goals and user satisfaction, moving away from a feature-driven development model.
Lean Documentation & UX Rework
Introduced streamlined documentation (MVP specs, PRDs, and story maps) to ensure clarity. Collaborated closely with designers to rework the onboarding flow and vendor dashboard UX for intuitive use.
Agile Execution & QA
Led sprint planning and quality assurance (QA) syncs with the development team to ensure efficient, high-quality feature delivery and maintain continuous alignment.
This holistic approach ensured that every product decision was rooted in user needs and business objectives, setting the stage for significant improvements.
Tangible Results: Dokan's Accelerated Growth & User Satisfaction
The strategic initiatives implemented at Dokan yielded measurable and impactful results, demonstrating the power of focused product management in driving business success.
22%
Faster Onboarding
New vendor onboarding completion rates increased significantly, allowing more users to successfully launch their stores.
17%
Reduced Early Churn
Churn within the first 7 days of new vendor sign-up decreased, indicating improved initial user satisfaction and retention. Which improved day by day.
83
Successful Launches
Enabled the successful launch of three major features within a six-year period, demonstrating increased development velocity and clarity.
Beyond these measurable indicators, the initiative promoted better internal development alignment by means of well-defined specifications, which resulted in a more efficient product development cycle and fewer reworks. These outcomes underscore Productty's commitment to delivering real, measurable value.
Even with a complicated ecosystem of plugins, lean, user-centered product management resulted in better execution, faster growth, and higher customer happiness.
From Feature Overload to Focused Growth—We Helped Everyone Scale
We see how lean product thinking improved UX, vendor onboarding, and reduced churn for a leading WooCommerce marketplace platform.
Let's Talk
Ready to accelerate your product journey?
Book a Call
Schedule a free 30-minute strategy chat to discuss your product challenges.